A weekend conversation about social media and the value PR brings to the table got me thinking about our industry’s value cascade — how we transmit value to clients and employers under the best scenarios, vs some less-than-best variants. Here’s what I think it looks like on the consulting side:
Ideally, we deliver expertise, which drives the formation of custom strategies. These strategies, combined with access, deliver results and value.
If we lack any one of the three legs of the proverbial stool, we can still make things work, albeit with different approaches.