Experience

Greg Brooks - Public Relations

Public Relations

The tools and the media landscape may have evolved, but the strategic idea behind public relations hasn’t changed in more than 100 years: The story people ultimately believe is the one they tell themselves. Good PR advances that process. Getting one-off ink is easy; strategic public relations is challenging, and I have my share of successes under my belt. Read more…


Greg Brooks - Marketing

Marketing

Marketing is the process of delivering value to capture value, and I’ve been doing integrated marketing campaigns for more than 20 years. From professional services to construction, industrial products and political candidates, my campaigns change minds, sell products and drive action. Read more…


Greg Brooks - Public Affairs

Public Affairs

Sometimes, good ink isn’t enough. And neither is a brochure. Or that great sales presentation. Sometimes, complex and important ideas have to be communicated to those who will vote in Congress, or at a ballot box. Stakeholders must be educated and advocates courted — all while pursuing strategic business objectives. Keeping all of that on track is the role of a robust public affairs strategy; it’s territory I know well. Read more…


Greg Brooks - Management and Business Development

Management and Business Development

I’ve lead teams of as many as 15 and had direct P/L for budgets of up to $3 million. Start-ups and non-profits, re-engineering traditional brick-and-mortar business processes and bringing whole new product and service lines to market. Along the way, I’ve led major proposal efforts, trained presentation teams and developed their graphics when literally more than $1 billion in work was on the line. I’ve also written quite a bit about the art and science of how to sell professional services and, more to the point, I’ve run my own business for nearly a decade, closing work based on formal proposals as well as consultative-sales approaches. Read more…