Posts Tagged ‘management’
While going through some old articles I clipped, I came across The Half-Truth of First-Mover Advantage, written by Fernando Suarez and Gianvito Lanzolla, and published in the April 2005 Harvard Business Review.
It’s a gem of a piece, and should be required reading for anyone looking at market-entry or market-creation strategies.
Business development (any sales function, actually) is a lot like dating. Or hooking up. Or whatever the kids call it these days.